Any lover of online shopping must have heard or come across TechStyle Fashion Group; the United States based online subscription fashion retailer. Formerly known as JustFab Inc., TechStyle Fashion Group deals with all items you can ever find in a lady’s wardrobe, ranging from shoes, jewelry, clothes and denim to mention but a few. The shopping experiences are personalized to meet the members’ preferences.
Under TechStyle Fashion Group, there are other five online subscription services of established brands. These brands are FabKids, JustFab, Fabletics, and ShoeDazzle.
The humble beginnings of TechStyle Fashion Group
As previously mentioned, TechStyle Fashion Group began its operations under the name JustFab Inc. The company was officially founded in March 2010 by Adam Goldenberg and Don Ressler. Later on, in September 2011, Kimora Lee Simons joined the team as the president and creative director. It was in August 2016 that JustFab Inc. changed its name to TechStyle Fashion Group.
TechStyle grew to international levels after receiving funding worth $33 Million and $76 Million in 2011 and 2012 respectively from Matrix Partners and other brilliant companies such as Technology Cross over Ventures, Rho Ventures, and Intelligent Beauty. Their operations went beyond the borders of the United States to other countries such as Canada, the United Kingdom, and Germany.
Acquiring membership in TechStyle Fashion Group
To qualify as a member, an individual has to pay $39.95 each month and which is automatically conferred upon making a purchase. The registration process is all about completing surveys and stating one’s fashion preferences.
About Adam Goldenberg
Adam Goldenberg has been an entrepreneur since his teenage years. He once served as the youngest COO of a publicly traded company. He is presently the co-founder of JustFab Inc., a company that has witnessed rapid growth in its operations since its inception in 2010 and has provided employment opportunities to more than two thousand people.
According to Mr. Goldenberg, JustFab proliferated because it built brands online and in high growth categories. He is passionate about his job because it allows him to meet smart people and do things which have never been done before.
About Don Ressler
Don Ressler is famously known for his role in co-founding JustFab Inc. which later changed its name to TechStyle Fashion Group. Later on, in 2015, he proceeded to form Fabletics together with Kate Hudson. Fabletics is currently a subsidiary of JustFab. Fabletics previously specialized in women’s wear but has now expanded also to accommodate men’s wear. https://viewpoints.matrixpartners.com/