Whitney Wolfe Herd Is Taking Bumble To The Next Level

Whitney Wolfe Herd is turning Bumble into more than just a dating site. This online love connection spot is now being used to make statements about the various social issues that impacts society. In case you didn’t know, Bumble was started in 2014 when Mrs. Wolf Herd was working at another dating site called Tinder. She helped to start this site but left after she started to experience sexual discrimination. At this point, Mrs. Wolfe Heard had enough and wanted things to change.

That bad experience and the modern-day push to gain gender equality is what drove Whitney Wolfe Herd to leave Tinder and start her own site. Bumble became the name of her new organization and this site takes the dating game into another realm.

Bumble is all about empowering women. As a matter of fact, if a guy joins this site looking for love; he is going to have to wait until he is approached by female users to get it. Whitney Wolfe Herd designed the site this way so that the women on the network can make the decision about who they want to interact with. She wanted guys to see what it felt like to be chased instead of them doing the chasing. This new approach really makes a lot of men take a step back and think about how they deal with women.

Read more: If People Don’t Believe In Your Startup Business, Keep Going

Another unusual thing about this dating site is its platform on social issues. Bumble supports females and their various issues. The #MeTooMovement was started in 2017 as a means to speak out against the sexual harassment of women in the workplace and in other parts of society. Bumble supports and endorses this movement because it is closely aligned with Whitney’s views about this issue.

Speaking of women’s rights and gender equality, Bumble has also partnered with the Los Angeles Clippers on these issues. This NBA franchise has the only female head of business operations. Her name is Gillian Zucker. She and Wolfe Herd decided to display the Bumble logo on the team’s jerseys to support changes for gender equality. Every time the clippers play basketball people will know about Bumble and about the issues that are important for women everywhere.

Whitney Wolfe Herd was married in 2017 and since that time she has been enjoying her life as a married woman. While she is now a married woman, she does not sit home and just take care of her house. She is very busy these days with speaking engagements, interviews and press conferences about her site.

Whitney Wolfe spoke out the SXSW festival in Austin about Bumble and she also made some bold changes on her website. Users are no longer allowed to display photos with weapons of any kind. This is just another way that Whitney Wolfe Herd is making Bumble a great place to be while protecting her brand.

Whitney Wolfe Transforms The Society Using Technology

Whitney Wolfe is a feminist, and she is empowering women through technology. In today’s world, life hustles can take the better part of an individual, and this can make a person to have very little time for him/herself. Technology has advanced to the point that it is forcing everything into the digital age. Conventional methods that used to be applied in the process of undertaking activities don’t cut it anymore, and life is continually transforming so that people are forced to cope up with the face pace that technology is changing the world, or end up being left behind.

Dating used to be an activity that required people to meet up and have a face to face discussion. Nowadays, people are continually embracing digital dating applications that can be installed in mobile handsets. The apps have come in very handy in ensuring that the entire process is successful without the need of a physical meet-up.

Entrepreneurs of the digital age such as Whitney Wolfe are benefiting massively from the success that has come about as a result of digitization of services. Her application, which is known as Bumble, has gained massive prominence among the masses simply because of the strategy that Whitney applied when the application was being developed.

Whitney used to be faced with the challenge of approaching the male counterpart as norms dictated otherwise. Additionally, she realized that in any society, there is a higher population of women than men, and this gave her the idea of transforming everything so that women can be given the opportunity of making the initial move when meeting up with a man, and this is what led to the development of Bumble.

Whitney’s life in business engagements kicked off when she was only 19 years old. At that time, Whitney was undertaking her studies at the Southern Methodist University, and while at the institution, she helped victims of the massive oil spill that was caused by BP through the finance that she gained from the sale of bamboo totes. Additionally, she helped to establish an NGO that was known as “Help Us Project,” and all the while she was using funds from her pocket to spearhead activities that were undertaken by the organization.

After graduating from campus, she went to Southeast Asia to offer voluntary services where she mostly worked in orphanages. According to Whitney Wolfe, her greatest satisfaction in life comes from helping people to overcome their challenges, and even when she was establishing Bumble, her main objective was to help women overcome the obstacles that they usually face during dating. At the moment, Bumble has more than 20 million subscribers, and Whitney Wolfe is considered to be one of the few women in the society who is massively investing in technology.

Read More: www.forbes.com/profile/whitney-wolfe/

Whitney Wolfe Works On All-Inclusive App With Bumble

There are a lot of challenges ahead for Whitney Wolfe, but she is not worried about any of this. She seems to have a mindset to continue going forth with her vision for Bumble. This is the app that she started as innovative dating app, but she has plans to make so much more of this in the future.

Tinder is a company that was co-founded by Whitney Wolfe, but she set out to go solo with Bumble. This has been described by Whitney Wolfe, a feminist that wants to see the women take charge of their dating experience, as a better dating app. This appears to only be the beginning, however, for Whitney Wolfe and her creative Bumble app.

Read more on Crunchbase.

At the Atlantic Washington Ideas Forum Whitney Wolfe stated that the Bumble app is more than a dating app. She mentioned that this is an app that helps you locate and find friends in your area. It is also an app that is in the experimental stages with helping people network. This is definitely a much more in-depth social media app than all of the other dating apps that are combined.

What Whitney Wolfe has done is work is combine multiple experiences of social media and bring these concepts all together under one app. This is an interesting thing for her to consider but as a young entrepreneur she felt that it was time. There are so many apps out there, and it kind of becomes time-consuming for people to log into multiple apps during the day to check with their network of friends and look at their potential dates that could possibly lead to something more. Many people don’t have time to juggle multiple social media apps so Whitney Wolfe is working to efficiently include everything in one place.

Learn more about Whitney Wolfe: http://www.austinmonthly.com/AM/August-2015/Queen-Bee/