When Don Ressler and Adam Goldenberg crossed each other’s paths, it was not only the beginning of a new friendship but also great business deals. The two men who have a background of being in the commercial industry for long, have been able to make great strides in regards to fashion, the blended technology and the consumer demands which are varied in nature. After selling a company to Intermix Media Don and Adam decided to partner and venture into fashion and beauty which was mainly online. The main reason being the high demand in the two business entities. Many fashion houses are coming up every second of the day with fabulous designs that leave people gasping for breath. About beauty products, the industry is exploding with men and women wanting to look glamorous. Therefore, the two had it right when they choose fashion and beauty.
The strategy worked well for them. There is nothing that takes the client off their feet than the ability for one to be able to create something that they want. Everyone has a different preferential when it comes to colors, size, fabric and all that. These factors were lacking in the market. Tapping into the widened gap, the creative duo came up with TechFab and JustFab. The two innovations turned out to be a total success. This is mainly because they offered personalized designs according to the specifications given by the client.
Their next strategy was the athletic wear. Honestly speaking finding athletic wears that are for plus size is quite a hurdle and at times the athletes would end up with leggings, bras, and shirts that are too tight for them because may be it is presumed the plus size are not actively involved in sporting activities. They came up with Fabletics, and the brand turned out to be not only enticing but also fresh in the market.
Their members are treated to amazing discounts on every clothing they both. The teaming up with actress Kate Hudson who is also a co-founder in marketing their clothing line more so for the women who wear plus size was another advantage to their business. It made women to view themselves differently and accept their body sizes as they are as they live healthy lives.
The brick and mortar technology that is enjoyed by their retail members allows them to go through a scan that suggests what is best for every client was the best technology innovation for their business. These two, are the people to watch in the next five years. http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8