Whitney Wolfe Herd is turning Bumble into more than just a dating site. This online love connection spot is now being used to make statements about the various social issues that impacts society. In case you didn’t know, Bumble was started in 2014 when Mrs. Wolf Herd was working at another dating site called Tinder. She helped to start this site but left after she started to experience sexual discrimination. At this point, Mrs. Wolfe Heard had enough and wanted things to change.
That bad experience and the modern-day push to gain gender equality is what drove Whitney Wolfe Herd to leave Tinder and start her own site. Bumble became the name of her new organization and this site takes the dating game into another realm.
Bumble is all about empowering women. As a matter of fact, if a guy joins this site looking for love; he is going to have to wait until he is approached by female users to get it. Whitney Wolfe Herd designed the site this way so that the women on the network can make the decision about who they want to interact with. She wanted guys to see what it felt like to be chased instead of them doing the chasing. This new approach really makes a lot of men take a step back and think about how they deal with women.
Another unusual thing about this dating site is its platform on social issues. Bumble supports females and their various issues. The #MeTooMovement was started in 2017 as a means to speak out against the sexual harassment of women in the workplace and in other parts of society. Bumble supports and endorses this movement because it is closely aligned with Whitney’s views about this issue.
Speaking of women’s rights and gender equality, Bumble has also partnered with the Los Angeles Clippers on these issues. This NBA franchise has the only female head of business operations. Her name is Gillian Zucker. She and Wolfe Herd decided to display the Bumble logo on the team’s jerseys to support changes for gender equality. Every time the clippers play basketball people will know about Bumble and about the issues that are important for women everywhere.
Whitney Wolfe Herd was married in 2017 and since that time she has been enjoying her life as a married woman. While she is now a married woman, she does not sit home and just take care of her house. She is very busy these days with speaking engagements, interviews and press conferences about her site.
Whitney Wolfe spoke out the SXSW festival in Austin about Bumble and she also made some bold changes on her website. Users are no longer allowed to display photos with weapons of any kind. This is just another way that Whitney Wolfe Herd is making Bumble a great place to be while protecting her brand.